In 2002, seven-year-old Henry Strongin Goldberg lost his battle against a rare genetic disease. In his memory, his parents created Hope for Henry, which brings innovative programming into hospitals to improve the experience for children and adolescents. Full-time Certified Child Life Specialists help them and their families cope with the anxiety of serious illness, providing therapeutic activities, explaining diagnoses, and minimizing fears. A patient incentive program gives kids Hope for Henry Bucks to undergo radiation, chemotherapy, or other painful but necessary procedures (bucks are exchanged for gifts) and Super Rewards for Super Kids rewards them for completing 14 scary but necessary medical procedures like MRIs, lumbar punctures, and IV placements. The program has already served 65,000 kids and is decreasing anxiety, reducing reliance on sedation, and, quite simply, making life better for children who are having a harder time than they should.