Founded to bridge the gap in youth literacy programming, READ uses its bookstore revenue to give culturally relevant books to more than 1,400 children annually. Moms-to-be can receive a Baby Book Bag containing five bilingual books to start building their home libraries. After birth and through the age of five, economically vulnerable parents continue to receive a free book every month for each child in their household. For almost half of READ families, this is their only source of books. Trained volunteers host monthly family playgroups where they model reading aloud to improve literacy. Additionally, READ's Book Bus makes monthly visits to public elementary schools to deliver books while its new bookstore educates the community-at-large about reading inequities. "Buy" a book from READ and a child living in or near poverty will experience the joy and impact of reading.
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