By Sveta Wilkson, Development & Communications Manager at Horton’s Kids
Share the experience of a lifetime for a nonprofit (publicity on a national television show) but also the challenges that come with it. For more information about Hortons Kids on Restaurant Impossible, check out the show’s site.
This winter, Horton’s Kids received the phone call that every nonprofit fundraiser dreams about — a production company was scouting organizations for Restaurant: Impossible, a reality show on the Food Network. The show, which usually focuses on improving failing restaurants, wanted to renovate a nonprofit space in a special episode featuring First Lady Michelle Obama.
Two days after the phone call, our staff members met an associate producer and led her on a tour of our Community Resource Center, then a four-room apartment in the children’s neighborhood. Three weeks later, filming and construction began, and the completed episode finally aired this month. The past few months have been a whirlwind for everyone at Horton’s Kids. And our development team learned quite few lessons along the way!