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A Pragmatist’s Guide to Social Media

By Julie Chapman, President and CEO of 501cTech

At 501cTECH, we understand the unique needs that nonprofit organizations face with regard to technology-from hardware to software, social media and cloud technology, we know that harnessing the right tools make achieving your organizational mission that much easier.

Recently, we revamped our own marketing plan in an effort to reach more supporters, volunteers, donors and client partners. As a nonprofit organization, we understand the importance of social media as a tool in a marketing toolkit. By itself, Facebook will not bring you more donations and Twitter will not recruit you more volunteers; but as part of your overall strategy, social media is an important element. There’s no one “silver bullet” strategy in terms of social media — what works for one organization may not work for another. Furthermore, it is important to recognize that there is no “one size fits all” strategy to meet all of your needs.

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